Brand Identity
ArtScape
Problem
After moving from San Francisco to Washington, DC, I experienced firsthand how difficult it was to discover and connect with the local art scene outside major institutions. Emerging and established artists alike lacked a centralized, user-friendly platform to promote events, discover shows, and connect with their communities. The opportunity was clear: design a product that bridges that gap and supports artists at all levels.
Solution
For my Master’s in UX Design capstone, I created ArtScape—a digital platform that makes it easy to find local art events, follow artists, and share shows. Grounded in research, I uncovered key user needs around discoverability, event posting, community engagement, and performance tracking. These insights shaped personas, user flows, and ultimately an elegant interface that simplifies both attending and promoting art events. The final design focused on reducing friction, delivering visual polish, and making space for meaningful, data-backed interactions across the art community.
Key moments
- Built User-Friendly Prototypes: Developed wireframes and clickable prototypes, making it simple to test ideas and quickly improve the design based on user feedback.
- Uncovered User Needs: Led early research to understand what artists and art lovers needed from the platform, ensuring the design was built on real insights.
- Created a Bold Visual Identity: Designed a colorful, inspiring brand and interface that captured the creativity of the art community while staying easy to use.
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