App Design, UX/UI Design, Branding
GreenGrov
- UX research and design
- Branding and visual identity
- Prototyping and user testing
- UI design for app interface
Problem
GreenGrov was designed to address the common frustration that beginner gardeners face: an overwhelming amount of information that makes starting a garden seem daunting. The challenge was designing an app that made gardening accessible, fun, and aligned with sustainable practices. I began by conducting user research, including surveys and interviews with novice gardeners, to identify pain points and understand their needs. This helped me clarify what would make gardening feel less intimidating and more approachable.
Solution
I took a user-centered design approach to create an intuitive app that guided users through the gardening process. The app included personalized gardening tips, progress tracking, and features that measured the user’s environmental impact. By incorporating data from users’ gardens and local climates, the app provided relevant, actionable insights. I designed the interface to be visually engaging yet easy to navigate, ensuring it catered to both novice gardeners and those passionate about sustainability. I iterated based on user feedback, fine-tuning the experience for maximum accessibility and enjoyment.
Key moments
- Led UX Research and Journey Mapping: Conducted user research and created detailed storyboards and user journeys that directly informed the product structure and experience.
- Crafted Clear and Engaging UX Content: Wrote and designed user-facing content that made gardening guidance approachable, intuitive, and enjoyable.
- Built Core Design System Components: Developed key UI elements—including badges, cards, and navigation patterns—to support rapid prototyping and maintain brand cohesion.
- Shaped Brand Identity: Helped define a fresh, playful brand system that balanced eco-consciousness with modern design aesthetics, using color theory and iconography to create a distinctive visual language.
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