Internal Communications & Branding
Pivotal
Problem
Pivotal needed a way to authentically communicate its diversity and inclusion (D&I) efforts across a fast-growing organization. With stories and initiatives emerging from multiple teams, the challenge was building a unified voice and aesthetic that reflected the company’s culture while resonating with employees at every level.
Solution
As the Visual Communications Specialist, I bridged brand, marketing, and internal comms to weave D&I into the employee experience. I created visual identities for key initiatives, produced employee storytelling videos, and led the design and packaging of the 2018 D&I Annual Report and blog. Beyond design, I shaped communications strategy—embedding D&I narratives into All Hands meetings, launching Pivotal Rise (our HBCU partnership), and creating branded assets for major cultural moments. The result: a more connected, visible, and resonant culture of inclusion.
Key moments
- Elevated Diversity and Inclusion Communications: Led the visual strategy for D&I initiatives by designing logos, videos, and campaign assets that celebrated identity and fostered connection across the company.
- Wove Meaningful Stories Into the Brand Experience: Partnered with internal teams to integrate personal narratives into company-wide communications, turning employee stories into a powerful driver of culture and brand authenticity.
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